Do you miss the future? A new generation of designers at Hyundai Motorstudio Busan

Hyundai Motorstudio Busan opened the exhibition Do you miss the future? which encourages new questions about the ‘value of time’ featuring creative design work curated by the grand winner of the inauguration Hyundai Blue Prize Design.

Until March 31, 2022, Hyundai Motorstudio Busan, an interactive space launched in April 2021, featured 15 works of art by 14 teams spanning many different genres to showcase Hyundai Motor Company’s growing commitment to design and maximizing customer engagement.

Somi Sim, an independent curator from Seoul and Paris, specializing in urban planning, architecture, design and contemporary art, curated the exhibition. Sim won the Hyundai Blue Prize Design 2021 organized by Hyundai Motor Company to promote and support a new generation of design curators.

The exhibition is divided into four sub-themes and related sections in place: the city (section “Post City”), work (section “Work of spirits and man”), the object (section “Hyperobject”) and the future (section “2050”). The “Post City” section deals with the present and future of urban space; Ghost Work and The Human explores the relationship between technology, work and humanity; “Hyper Object” seeks alternative possibilities and coexistence that would help humanity overcome current anthropocentric thinking when people experience crises; and “2050” invites participants to an uncertain future that requires a change in people’s perceptions and practices, thus redesigning their lifestyles.

In particular, the work Curiosity Cabinet by Beijing-based Drawing Architecture Studio is a site-specific architectural drawing installation. He recreated the surrounding landscape of Hyundai Motorstudio Busan and the city of Busan with a unique perspective inspired by the traditional Korean chaekgeori still life genre. Installed in front of the glass façade of Hyundai Motorstudio Busan, it can be perceived both inside and out as an attractive image to the public.

Perfect disruption by Berlin-based visual artist Manuel Rossner offers a virtual reality tour of the Hyundai Motorstudio exhibition space via a downloadable smartphone app. The artist questions the line between real and virtual space, borrowing a contemporary smooth, elegant design aesthetic. Digital visitors can also view the exhibition via an avatar from anywhere at any time.

Liminal city by People’s Architecture Office is a large-scale, site-specific installation element spanning three floors in the shape of a twisted and tangled metal pipeline. Paying particular attention to these networks of pipes, the architects depict an architectural structure that connects fragments of time and space. Through a tubular structure resembling a periscope system, viewers will be able to see each other from different areas around the installation.

Breath by artist Minsu Oh is an installation that creates the mechanical machinery of a pipe organ by releasing musical scales and water vapor from circular holes in the ground resembling a fountain. According to the artist, the work is inspired by the air pressure and moisture generated by a steam locomotive, symbolizing the span and vitality of living organisms.

In addition to the aforementioned four artists and teams, the other 10 artists (individual and team) whose work is on display at Hyundai Motorstudio Busan are Re-tracing Buro, Vladan Joler, Studio Hik, Sungseok Ahn, Alex Rickett and John Brumley team, Ordinary People , the band Yeseul Oh and Wooseok Jang, Everyday Practice, Julien Prévieux and Florian Goldmann.

The Hyundai Blue Prize began in 2017 with the inaugural “Art+Tech” event at Hyundai Motorstudio Beijing, which aimed to support aspiring curators by providing mentoring programs and supporting their curatorial work. The Hyundai Blue Prize Design winner has the opportunity to curate an exhibition at Hyundai Motorstudio Busan and participate in the Boisbuchet Design Workshop in France, while the Hyundai Blue Prize Art+Tech winner has the opportunity to curate an exhibition at Hyundai Motorstudio Beijing and visit Hyundai Motor Company’s partner art institutions in Europe and United States.